WORKING WITH GLOBAL BRANDS SINCE 2008
TATA
MAYTESYAN
I’m Tata Maytesyan — international business leader, marketer and AI enthusiast. For over 16 years I help businesses find new growth levers and build strong brands, using power of technology.
SCROLL
My passion lies in the intersection of marketing, global growth and technology.
I love helping businesses grow using my 3 powerful skills: growth marketing, international expansion and AI technology.
I hold Masters degree in Business Administration and Crisis Management from Finance Academy and WHU and am also certified Marketing Executive by CIM, Cambridge Marketing College. This academic foundation has equipped me with a solid understanding of the principles that underpin effective marketing strategies with business results.
I have lived and worked in 5 countries, speak 4 languages and have led businesses and their marketing efforts across 20+ markets all the way from Brazil and US to Japan and China.
My journey with AI started in 2019, when I was heading Picsart's office as GM for CIS markets and set up their AI Lab. Later I have worked with numerous companies in design, localization, healthcare, productivity and education - always blending AI technologies, effecrive marketing and business growth strategies.
Marketing
Multi-toiuchpont marketing - 360
92%
Marketing
Multi-toiuchpont marketing - 360
92%
Marketing
Multi-toiuchpont marketing - 360
92%
International
Expansion, localization
74%
International
Expansion, localization
74%
International
Expansion, localization
74%
AI tools
Automating marketing
80%
AI tools
Automating marketing
80%
AI tools
Automating marketing
80%
CEO, Growth Marketing & AI Consultant
Grow Global Tech
2023 — Present
Founder and CEO of a boutique growth consulting firm on a mission to help technological companies via marketing channels or geographic expansion. Combine Human expertise and AI automations. We focus on marketing tech, education tech and life sciences as our core industries.
CEO, Growth Marketing & AI Consultant
Grow Global Tech
2023 — Present
Founder and CEO of a boutique growth consulting firm on a mission to help technological companies via marketing channels or geographic expansion. Combine Human expertise and AI automations. We focus on marketing tech, education tech and life sciences as our core industries.
CEO, Growth Marketing & AI Consultant
Grow Global Tech
2023 — Present
Founder and CEO of a boutique growth consulting firm on a mission to help technological companies via marketing channels or geographic expansion. Combine Human expertise and AI automations. We focus on marketing tech, education tech and life sciences as our core industries.
Brand Category and Partnerships Lead
Nike
2019 — 2023
As part of World Cup 2018 team led marketing initiatives to increase running participation in the region. Developed Audio Guided Runs experience, Content and Community Led initiative - Runners Friendly Cities. First Digital Charity Race in Nike Run Club app. Led brand partnerships with Goverment, City, other brands and local communities.
Brand Category and Partnerships Lead
Nike
2019 — 2023
As part of World Cup 2018 team led marketing initiatives to increase running participation in the region. Developed Audio Guided Runs experience, Content and Community Led initiative - Runners Friendly Cities. First Digital Charity Race in Nike Run Club app. Led brand partnerships with Goverment, City, other brands and local communities.
Brand Category and Partnerships Lead
Nike
2019 — 2023
As part of World Cup 2018 team led marketing initiatives to increase running participation in the region. Developed Audio Guided Runs experience, Content and Community Led initiative - Runners Friendly Cities. First Digital Charity Race in Nike Run Club app. Led brand partnerships with Goverment, City, other brands and local communities.
Head of Internation Strategy and Operations
Picsart
2019-2023
Led Picsart's International team, first as GM of Russia, Ukraine, Belarus and Kazakhstan region, then as head of International across 12 key markets and 23 localized regions. Helped set-up and scale AI Lab, later led Content team transition to adopt AI first mindset and tools
Head of Internation Strategy and Operations
Picsart
2019-2023
Led Picsart's International team, first as GM of Russia, Ukraine, Belarus and Kazakhstan region, then as head of International across 12 key markets and 23 localized regions. Helped set-up and scale AI Lab, later led Content team transition to adopt AI first mindset and tools
Head of Internation Strategy and Operations
Picsart
2019-2023
Led Picsart's International team, first as GM of Russia, Ukraine, Belarus and Kazakhstan region, then as head of International across 12 key markets and 23 localized regions. Helped set-up and scale AI Lab, later led Content team transition to adopt AI first mindset and tools
Various Marketing Leadership roles
PANGAIA, Lucky Strike, BAT
2010 — 2019
Started as Marketing Management trainee BAT working on local market and global HQ level. Led global brand repositioning, brand and trade marketing and portfolio strategy, including launch of community and digital marketing channels. Custom developed Market Reach Model: mix modeling tools for internal use.
Various Marketing Leadership roles
PANGAIA, Lucky Strike, BAT
2010 — 2019
Started as Marketing Management trainee BAT working on local market and global HQ level. Led global brand repositioning, brand and trade marketing and portfolio strategy, including launch of community and digital marketing channels. Custom developed Market Reach Model: mix modeling tools for internal use.
Various Marketing Leadership roles
PANGAIA, Lucky Strike, BAT
2010 — 2019
Started as Marketing Management trainee BAT working on local market and global HQ level. Led global brand repositioning, brand and trade marketing and portfolio strategy, including launch of community and digital marketing channels. Custom developed Market Reach Model: mix modeling tools for internal use.
16
Years of experience
16
Years of experience
16
Years of experience
20+
Satisfied Clients
20+
Satisfied Clients
20+
Satisfied Clients
1000+
Students educated
1000+
Students educated
1000+
Students educated
AI
MARKETING
PUBLIC TALKS
EDUCATION
AI
MARKETING
PUBLIC TALKS
EDUCATION
PhD in AI in Marketing
Exploring
TBD
Looking to specialize on impact of AI on consumer behavior, enterprise marketing strategies and organizational changes.
PhD in AI in Marketing
Exploring
TBD
Looking to specialize on impact of AI on consumer behavior, enterprise marketing strategies and organizational changes.
PhD in AI in Marketing
Exploring
TBD
Looking to specialize on impact of AI on consumer behavior, enterprise marketing strategies and organizational changes.
Professional Diploma in Marketing
CIM, Cambridge Marketing College
2015 — 2016
Focused on fundamental marketing strategy and digital marketing applications. Member of Chartered Institute of Marketing.
Professional Diploma in Marketing
CIM, Cambridge Marketing College
2015 — 2016
Focused on fundamental marketing strategy and digital marketing applications. Member of Chartered Institute of Marketing.
Professional Diploma in Marketing
CIM, Cambridge Marketing College
2015 — 2016
Focused on fundamental marketing strategy and digital marketing applications. Member of Chartered Institute of Marketing.
Neuroscience in Business and Marketing
Wharton School of Management
2024 — 2025
Gained basic foundations in Neuroscience and explored it's impact on decision making, social capital, marketing efficiency and more.
Neuroscience in Business and Marketing
Wharton School of Management
2024 — 2025
Gained basic foundations in Neuroscience and explored it's impact on decision making, social capital, marketing efficiency and more.
Neuroscience in Business and Marketing
Wharton School of Management
2024 — 2025
Gained basic foundations in Neuroscience and explored it's impact on decision making, social capital, marketing efficiency and more.
Masters, Business Management
Finance Academy, WHU
2005 — 2010
Acquired fundamental business education focused on math methods in economy, organizational crisis management and finance.
Masters, Business Management
Finance Academy, WHU
2005 — 2010
Acquired fundamental business education focused on math methods in economy, organizational crisis management and finance.
Masters, Business Management
Finance Academy, WHU
2005 — 2010
Acquired fundamental business education focused on math methods in economy, organizational crisis management and finance.
South Summit "Go Global or Go Home"
Global Expansion
Madrid, June 5, 2025
South Summit "Go Global or Go Home"
Global Expansion
Madrid, June 5, 2025
South Summit "Go Global or Go Home"
Global Expansion
Madrid, June 5, 2025
Spotlight conference: AI Marketing Tech Stack on a Budget
AI in Marketing
Amsterdam, Oct 30, 2024
Spotlight conference: AI Marketing Tech Stack on a Budget
AI in Marketing
Amsterdam, Oct 30, 2024
Spotlight conference: AI Marketing Tech Stack on a Budget
AI in Marketing
Amsterdam, Oct 30, 2024
AI Virtual Summit: Unleashing's AI potential in Marketing
AI in Marketing
Online, Sep 25, 2024
AI Virtual Summit: Unleashing's AI potential in Marketing
AI in Marketing
Online, Sep 25, 2024
AI Virtual Summit: Unleashing's AI potential in Marketing
AI in Marketing
Online, Sep 25, 2024
Reflect Festival: Learnings from Launcging GenAI course to 50'000 users
AI in Marketing, GTM strategy
Cyprus, June 10, 2024
Reflect Festival: Learnings from Launcging GenAI course to 50'000 users
AI in Marketing, GTM strategy
Cyprus, June 10, 2024
Reflect Festival: Learnings from Launcging GenAI course to 50'000 users
AI in Marketing, GTM strategy
Cyprus, June 10, 2024
London Tech Week: Expanding to UK as a strategic choice
Global Expansion
London, June 1, 2024
London Tech Week: Expanding to UK as a strategic choice
Global Expansion
London, June 1, 2024
London Tech Week: Expanding to UK as a strategic choice
Global Expansion
London, June 1, 2024
Looking to work with me or invite to speak at your event? Send me an email and I'll get back to you within 24hr.